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Franklin Gothic Alternatives
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The Franklin Gothic font has remained a cornerstone of modern typography since its creation in 1902 by Morris Fuller Benton for American Type Founders (ATF). Known for its bold weight, strong presence, and slightly condensed letterforms, it was designed as a workhorse sans-serif—perfect for print, advertising, and editorial design. Unlike the geometric precision of Helvetica or Futura, Franklin Gothic retains subtle humanist qualities, making it a versatile choice for both headlines and body text. Its high readability and timeless aesthetic have cemented its place in branding, signage, and media for over a century.
Iconic Uses of the Franklin Gothic Font in Design
From newspaper headlines to political campaigns, the Franklin Gothic font has defined bold communication. It became a favorite of print publications like The New York Times and was widely used in advertising throughout the 20th century. Corporate identities, including PBS and MoMA, embraced its authoritative yet modern character, while its presence in film posters and television graphics reinforced its impact across industries. The font’s ability to command attention without overpowering a design makes it a go-to choice for projects that require clarity and confidence.
Franklin Gothic Font Alternatives for Contemporary Designers
While Franklin Gothic remains a beloved classic, designers today often seek modern alternatives that maintain its strength while offering additional versatility. Fonts like Trade Gothic, Benton Sans, and Neue Haas Grotesk capture similar boldness with updated refinements for digital and print applications. Whether designing for branding, editorial layouts, or UX/UI, these alternatives provide a fresh take on Franklin Gothic’s distinctive style, ensuring adaptability in today’s design landscape.
Franklin Gothic Alternatives
The Franklin Gothic font has remained a cornerstone of modern typography since its creation in 1902 by Morris Fuller Benton for American Type Founders (ATF). Known for its bold weight, strong presence, and slightly condensed letterforms, it was designed as a workhorse sans-serif—perfect for print, advertising, and editorial design. Unlike the geometric precision of Helvetica or Futura, Franklin Gothic retains subtle humanist qualities, making it a versatile choice for both headlines and body text. Its high readability and timeless aesthetic have cemented its place in branding, signage, and media for over a century.
Iconic Uses of the Franklin Gothic Font in Design
From newspaper headlines to political campaigns, the Franklin Gothic font has defined bold communication. It became a favorite of print publications like The New York Times and was widely used in advertising throughout the 20th century. Corporate identities, including PBS and MoMA, embraced its authoritative yet modern character, while its presence in film posters and television graphics reinforced its impact across industries. The font’s ability to command attention without overpowering a design makes it a go-to choice for projects that require clarity and confidence.
Franklin Gothic Font Alternatives for Contemporary Designers
While Franklin Gothic remains a beloved classic, designers today often seek modern alternatives that maintain its strength while offering additional versatility. Fonts like Trade Gothic, Benton Sans, and Neue Haas Grotesk capture similar boldness with updated refinements for digital and print applications. Whether designing for branding, editorial layouts, or UX/UI, these alternatives provide a fresh take on Franklin Gothic’s distinctive style, ensuring adaptability in today’s design landscape.
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TT Norms Std Condensed FontYouworkforthemT12233TT Norms Std Condensed is the logical development of our bestselling TT Norms. Since the release of TT Norms, we received a bunch of requests to create its narrow version and even managed to make several custom projects of the narrow TT Norms before...
Latino Gothic FontYouworkforthemT22265Latino Gothic is the result of two years of hard work by the Latinotype design team under the artistic direction of Alfonso García.We are really proud to present a superfamily with the magnitude and characteristics of "Latino Gothic"...
Brandmark FontYouworkforthemT18188Brandmark font is a sans-serif font designed by Typeface Design Studio ideal for logo design, branding, marketing, and copyright work. With 9 styles ranging from thin to an extra-black font weight, the Brandmark font family guarantees the perfect typograp
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Allrounder Grotesk Compressed FontYouworkforthemT25941Allrounder Grotesk Compressed is a neutral, powerful neogrotesk member of the Allrounder superfamily. An unobtrusive teamplayer as well as an excellent soloist, this workhorse is ready for any task you’ll throw it at: great for body text; cris...
Allrounder Grotesk FontYouworkforthemT11743Allrounder Grotesk is a neutral, powerful Neogrotesk member of the Allrounder superfamily. An unobtrusive teamplayer as well as an excellent soloist, this hard-working sans-serif typeface is ready for any task you’ll throw it at. A workhorse that...
Baufra FontYouworkforthemT18508Baufra is a humanist sans-serif typeface. It is based on the sans-serif typefaces of the early 20th century. A characteristic feature of Baufra is its geometric design combined with an earthy naturalism. Baufra family includes 6 weights, 435 charact...
Sorren Ex FontYouworkforthemT3256Sorren Ex is a slightly less condensed, more robust version of Sorren. Its overall width has been increased to the point just before its rounded forms begin to flatten, retaining the aesthetic essence of the original without compromise.
Steinschrift Pro FontYouworkforthemT6432Steinschrift Pro is a versatile condensed and semibold sans serif font which, beside of West European, Central European, Baltic and Turkish character sets, comes with a Cyrillic set as well. It can be used in ads, book titles and headlines likewise.
News Gothic FontYouworkforthemT0999This is URW's digitization of the famous font News Gothic, the realist sans-serif typeface designed by Morris Fuller Benton, and released by the American Type Founders in 1908.
Alternate Gothic FontYouworkforthemT1166Alternate Gothic was designed in 1903 by Morris Fuller Benton for American Type Founders (ATF). The idea was to provide several alternate widths of one design, namely Alternate Gothic No. 1, No. 2 and No. 3, to be more flexible with regard to different ty
Arbeit FontYouworkforthemT11214Arbeit is a functional Neo-Grotesque typeface. A variable version of the font is included with the complete family.
Gothic 725 FontYouworkforthemT3785Gothic 725 is the Bitstream version of Akzidenz-Grotesk first issued in 1898 by H. Berthold type foundry (Berlin). It is one of the most famous earliest Sans Serifs known as Grotesques.
PT Sans Pro FontYouworkforthemT3918PT Sans Pro is a comprehensive type family intended for a wide range of applications. It consists of 32 styles: 6 weights (from light to black) with corresponding italics of normal proportions.
Eastman Condensed FontYouworkforthemT13542Designed in 2020 for Zetafonts by Francesco Canovaro and Andrea Tartarelli with help from Solenn Bordeau and Cosimo Lorenzo Pancini, the original Eastman typeface family was conceived as a geometric sans workhorse family developed for maximum versat...
Skie FontYouworkforthemT11520Skie is a simple gothic sans serif typeface with normal, condensed, and wide families. Its distinguishing characteristics are the small x-height with tall ascenders, and a minimal amount of contrast, while the apertures are semi-open to help in read...
Franklin Gothic Raw FontYouworkforthemT6656When drawing a new font, there is a time when the final form is found – almost – but the curves are not slick and clean yet, that’s what I call the “raw” form. Raw – no sweeteners added! In this family I tried to redefine this moment in type development f
Lorimer No 2 FontYouworkforthemT5607Lorimer No 2 is a sans family designed for display settings. Narrow letters, tight spacing, and a low x-height make Lorimer No. 2 better suited to display settings than fonts adjusted to work in text settings.
Franklin Gothic FontYouworkforthemT0987This is URW's digitization of the famous Franklin Gothic, the realist sans-serif typeface originated by Morris Fuller Benton in 1902. Franklin Gothic is appropriate for any and all headline and body copy when you need power and simple authority.
Korbin FontYouworkforthemT6904Inspired by the sans-serifs of the late 19th and early 20th century, Korbin is a legible and versatile text and display face available in five weights. It mixes geometric and humanist traits to achieve a modern, clean, friendly appearance.
Keymer Radius FontYouworkforthemT7646Talbot Type Keymer Radius is related to Talbot Type Keymer; where Keymer is square-edged, Keymer Radius is subtly rounded for a softer look. Keymer Radius mixes geometric and humanist traits to achieve a modern, clean, elegant appearance. It is a le...
Grotesco FontYouworkforthemT13817This South American grotesk font blends the functionality of an American grotesk typeface with that unique Latino rhythm and flair. Sure it can be quite serious, but more importantly, its two alternate sets allow you to bring flavor to your logos, b...
Frankly TM FontYouworkforthemT27029Frankly TM. With three stylistic sets rotating automatically (when contextual alternates are turned on), the typeface naturally mimics the subtle imperfections of misaligned offset printing. Perfect for headlines, packaging and branding (and reggae...
Desphalia FontYouworkforthemT19734A classic “American” sans serif with a kink Desphalia belongs to the kind of sans serif fonts that were created in the 19th century. You could also name it “American Gothic”, a sans serif in the style of fonts like Franklin Gothic, News Got...
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