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Posted on Dec 11, 2018

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Sales Rank: 15191

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New Highway is a modern, grotesque sans-serif that comes in 5 weights, italics and extended language support for Western, Central and South-Eastern Europe. Symbols, Punctuation and arrows included.

The letterforms are inspired by the highly-legible typefaces most commonly used in European transport signage. Designed by Samuel Powell whilst studying BA Graphic design – the project aims were to produce an accessible & legible typeface by creating recognizable letterforms, balanced with a modest aesthetic. Taking design cues from transport signage, New Highway has a slightly narrower-than-average profile, an upright stature, and a small cap to x-height ratio. This renders a 'tiled' glyph, much like the lettering prototypes commissioned in the 1960's.


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