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Aptly 1
Aptly 2
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Aptly 11
by

Posted on Jan 15, 2023

Sales Rank: 9771

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A liminal work, Aptly focuses on the condition in which humanity may be expressed under the normalizing constraints of technocratic systems. To this end, Aptly’s design space is posited as an array of severe constraints which demand an aesthetic resolution. The resolving concept is “Geo-Soft”, characters being constructed almost exclusively from arcs of circle connected by orthogonal straight lines, with few diagonals and nary a sharp corner—as if words are being routed by a bit of fixed dimension. The effect has an engaging tension, with soft edges offsetting rigorous structure, as if words are simultaneously melting and compiling. Working this conceptual template, Shinn fashions a cool, elemental repose.




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Shinntype

Shinntype

Shinntype was founded in Toronto in 1998 to publish the type designs of Nick Shinn, and has since published a variety of original fonts. Shinn's background as an artist, writer, art director and graphic designer informs his eclectic type designs, which run the gamut from revivals to experimental work e...

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